LINCOLN- A group of doctors, including 34 in Nebraska, are urging The Beef State to change its ways.

The Physicians Committee for Responsible Medicine is launching a campaign in Nebraska, asking the state Department of Health and Human Services in a request filed Friday, to help the state transition to what the doctors believe is cleaner, safer food, and to have meatpacking facilities produce plant-based proteins.

It is also sponsoring two billboards in Lincoln that address Gov. Pete Ricketts. One at 25th and Randolph streets and the other at 1501 South St. will be installed this week. They are positioned close to both the Governor's Mansion and the state Capitol and will remain until Dec. 20. The message on the billboards: "Governor Ricketts: Can Nebraska Switch to a Safer Food Supply Like Beans Over Beef?

Ricketts commented Monday at a news conference on the campaign, saying there isn't a more nutritionally dense food source than beef, the state's largest industry, and he doesn't support the physicians' campaign to switch to beans and plant-based products. It would take three cups of quinoa or lentils to get the same nutritional value from three ounces of beef, which is a part of an overall healthy diet, he said.

Read the full article HERE