Molson Coors Beverage Co. and D.G. Yuengling & Son Inc. have created a partnership to make Yuengling beer available beyond the East Coast. Yuengling is the sixth-largest brewery in the U.S. with their beers being available in 22 states. This partnership will allow Molson to cover the expansion that is expected to launch in the second half of next year.

Molson Coors' research shows that Yuengling is in demand across the entire nation. Both companies believe it is a great opportunity for growth for both parties. Yuengling will remain in control of its existing business, with U.S. sales being around $1.6 billion in 2019. Last year, Molson moved away from mainstream lagers to appeal to younger adult drinkers with low-carb beers, hard seltzers, wine and spirits. The pandemic has allowed U.S. retail store sales to increase mostly with big brands such as Miller Lite and Coors Light.

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