LINCOLN- Joe Ricketts, a billionaire businessman and philanthropist is preparing to venture into the news business and wants to use Omaha as his launching pad. He is currently hiring staff to launch an online national news outlet called Straight Arrow News which will provide news without a political slant.

“I think there’s a gap in the market — there’s no source for unbiased, fact-based news. And I believe there’s a business opportunity there,” he said.

The company was incorporated in July and a filing in New York State lists the address as Hugo Enterprises, which is a holding company of for-profit and non-profit endeavors of Ricketts.

Joe Ricketts says the news outlet does not involve any members of his family, including his son, Governor Pete Ricketts. This won't be his first dive into journalism as he launched DNAinfo in 2009 and the Gothamist in 2017 which were later merged. The operation was said to have 9 million readers a month until employees wanted to unionize and Ricketts shut down the platform. He plans to begin with only covering national news.

Many are questioning whether the news site will actually be completely unbiased or if Ricketts' strong political views will end up showing through.

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