OMAHA- OneWorld has made vaccination as easy and omnipresent as possible to the residents in three South Omaha ZIP codes. It has invested time, money, creativity and sweat equity to convince a sizable chunk of residents, many of them dubious and some downright hostile, to get vaccinated.

This summer, vaccination in Nebraska has morphed into a public health version of hand-to-hand combat, where medical providers go person to person, holding intensely personal conversations and trying to correct rampant vaccine misinformation.

Since mid-May, the area served by OneWorld has moved the needle more on vaccinations than almost anywhere else in Nebraska, according to data released by the Douglas County Health Department and the Nebraska Department of Health and Human Services.

More than one of every eight residents in the area OneWorld serves were newly vaccinated between May 15 and Aug. 15.

“We simply weren’t going to sit behind the scenes and wait for people to come to us,” says Jennifer Mayhew, OneWorld’s director of operations. “Not when we can be proactive and do something to prevent this loss of life.”

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