NORTH PLATTE- Nebraska ranchers say they are leading their financial future by putting their dollars to work to get their product to consumer tables.
“We got together and decided to do something about it,” Trey Wasserburger says.
Fed up with packing plants controlling their product, Nebraska ranchers decided to do it themselves. And nearly 2 years after they started talking about ways to make the industry sustainable, Sustainable Beef breaks ground.
Construction has begun on a packing plant for the ranchers and it estimated to employ nearly 800 workers.
The North Platte mayor highlighted the jobs, housing purchases, and the migration of workers coming into North Platte in a press release.
While it's all rancher-led, CEO David Briggs says that investment alone wasn't enough.
“We are incredibly proud to call North Platte home at Walmart,” a Walmart rep told the crowd in Lincoln County.
The world's largest retailer now joins forces with Nebraska's biggest industry, with a minority stake.
“When you had Walmart step in, that was huge to make this viable,” said Sen. Deb Fischer.
For the full article click HERE