MARKET ANALYSIS REVEALS PRIME LOCATIONS FOR CASINO EXPANSION IN NEBRASKA

OMAHA- Currently, there are only six licenses issued for commercial casinos in Nebraska, and they’re all required to have a horse racing component. The Nebraska Racing and Gaming Commission was presented with a market analysis examining where additional licenses would best fit in the future.

The research — conducted by a consulting firm called the Innovation Group — looks into the industry as a whole in Nebraska and surrounding states. It examines the gaming and the horse racing, and how expansion could add revenue to the state’s bottom line, while possibly cannibalizing other nearby casinos. The analysis examined eight different scenarios of expansion.

One of the scenarios would expand to seven different Nebraska cities: Bellevue, Norfolk, York, North Platte, Gering, Kimball, and Ogallala. Expanding to those areas comes with the highest gain for the state, but it impacts the current six license holders the most. Bellevue would be the first to receive a license despite its proximity to other casinos. Adding a casino in Bellevue is expected to generate the most revenue for the state at an estimated $61 million. Along with Bellevue, the analysis suggests Kimball and Gering would be best suited for the license.

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