LINCOLN- Come December, the Lancaster County Event Center will have a new name thanks to a lucrative naming rights deal. Sandhills Global, the Lincoln-based information technology and publishing company, will pay over $7 million to put its name on the building for fifteen years. Beginning December 1st, the facility will be known as the Sandhills Global Event Center.

"Sandhills' brands align well with the types of events and visitors at the future Sandhills Global Event Center and stand to benefit both organizations and the community at large," said Shawn Peed, executive officer for Sandhills Global, "We are proud to support this valuable, hometown facility that serves and engages all element of our great ag community."

The expensive deal will also allow Sandhills to place its name on individual pavilions used at the event center. A public ribbon-cutting ceremony is planned for later this year to unveil the new exterior and interior signage. This is the second major naming rights deal for Sandhills Global this year. In March, the company announced that it would be donating $4 million to put its name on a new youth baseball and softball complex, which is currently under construction just southeast of First Street and Cornhusker Highway in Lincoln.

For the full article click HERE