LINCOLN- To Brad Dechant, the copy of the Nebraska Independent that landed in his mailbox last month looked like any other newspaper. Then, Dechant started reading the lead story, “a fluff piece on Harris and Walz,” as he put it. “I was like ‘OK, this doesn’t even seem like reporting,’” the central Omaha resident said. “They put a lot of effort into pretending to not be political mailers. I kind of thought that was odd.”

Just four months after launching, the publication has become one of the most widely circulated newspapers in the state — delivering “hard-hitting independent news” to more than 100,000 Nebraskans, according to its editor.

But to media observers, the publication is a glaring example of “pink slime journalism” – information produced by partisan operations posing as traditional news outlets. The practice, employed by both the left and the right, has drawn concern from researchers who say it muddies an already murky media ecosystem.

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