MEDICAL MARIJUANA WOULD FACE BUSINESS CHALLENGES IF INITIATIVES PASS

LINCOLN- If Nebraska voters legalize medical marijuana on Election Day, there would be opportunities for entrepreneurs but also a lot of challenges. Michael Johnson, who lives in Nebraska and is the CEO of the Colorado-based marijuana business Shift, said Nebraska would be late to the medical marijuana market, but that's an opportunity.

People familiar with the medical marijuana market said that creating a stable industry in Nebraska is possible if the ballot measures legalizing medical marijuana are approved. However, the medical marijuana market has had supply and demand imbalances in other states, lacks access to typical resources, and is surrounded by regulatory uncertainty.

The potential market size for medical cannabis is about 4% of Nebraska’s population by 2030, said Andrew Livingston, the director of Economics and Research at the national cannabis law firm Vicente LLP.

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