LINCOLN- Nebraska was No. 2 among states with the biggest thirst for online Christmas shopping, according to a study by an online coupon platform. Nebraska and No. 1 West Virginia were the only states to score above 70 for search intensity. For the study, Coupon Mister analyzed Google Trends data across the U.S., covering search trends from late 2022 to early December this year.

Researchers said that while urban hubs such as Omaha and Lincoln offer a range of options for shoppers, Nebraskans in rural areas benefit significantly from online shopping as it saves them long trips to stores and retail centers. As for popular online search terms among Nebraskans, “Best Christmas deals” was tops.

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