LINCOLN- LB624, a bill introduced by Sen. Mike McDonnell that would help to determine Nebraska's definitive tourism slogan, won final approval on Thursday by the Nebraska Legislature. The bill was inspired, in part, by grumblings over an edgy, and now former, state tourism slogan-- "Nebraska: Honestly, it's not for everyone."

During debate, McDonnell pointed out that while the Nebraska Tourism Commission was pitching "it's not for everyone," the Nebraska Department of Economic Development was using "The Goof Life is Calling." The bill was ultimately advanced on a 41-1 vote. Under the bill, the Tourism Commission's governing board will be expanded from 11 to 13.

The director of the Department of Economic Development, along with a representative from the Nebraska Chamber of Commerce, will now sit on the commission's board as well. McDonnell hopes that bringing these stakeholders together will produce a more uniform and compelling tourism slogan for the state.

For the full article click HERE